The brief
The collaboration with Walleräng started with a shared vision of a future city based on alternative traveling and the joy of riding a bicycle.
Our approach
Personas were created to explore the needs of different kinds of users. It allowed us to think outside of ourselves and challenge any preconception of what a commuter needs.
Based on the commuters everyday needs we developed the modular frame concept on the values of the newly created Swedish brand.
Process & result
The M.01 is the first of its kind that combines Scandinavian Design with all the benefits of a durable e-bike system. The very best of two worlds for your everyday travels.
The final product features Walleräng's own Modular Travel System together with power from the Shimano Steps e-bike system. The Walleräng Modular Travel System is a interchangeable travel system. It lets you customize your transportation solution with a single tool for attachment of both the front and rear carrier.
Scandinavian values
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The design was made to express the strong Scandinavian values that the Walleräng brand is built upon. We wanted to attract a user that wasn't represented in the range of e-bikes that was currently on the market. A younger crowd that cares more about the way the bike and design makes them feel.
Key success factors
- Personas to kill any preconceptions of user needs
- Iterative sprint process
- Enthusasitic partnership
Walleräng
Walleräng's mission is to bring you easier everyday travels through smarter solutions. They are making premium electric bikes in Gothenburg Sweden.
